Tateside provides managed services to the MoneyGram Haas F1 Team

We are excited to announce our ongoing project in collaboration with the MoneyGram Haas Formula 1 Team. Tateside is set up to support the F1 team’s digital signage needs throughout the 2024 racing season. Since our introduction to the Haas team in 2018, Tateside has been a trusted provider of innovative solutions at the team’s factory in Banbury and the race track.

When the MoneyGram Haas Formula 1 Team decided to revamp their garage in 2023, they turned to Tateside for a solution. The team’s Creative Services Manager, Peter Julian, sought Tateside’s expertise in distributing marketing visuals and live-streamed data across the garage. “We needed a reliable solution for displaying content, such as sponsorship material or timing data, on the garage screens,” explains Julian. “Having worked with Tateside for several years, we were confident in their ability to provide a sophisticated and dependable high-end solution.” 

Digital signage powered by BrightSign

Tateside opted for a networked ecosystem of BrightSign Players, each serving an LG 55” video wall display. “Using a combination of XD1035 and XD235 players, we can deliver synchronised and scheduled content across the front and back of house garage screens,” says Jack Cornish, Technical Manager at Tateside. “These screens need to display a variety of material, from sponsorship stacks and animations to the main live feed and timing data, critical for the in-garage mechanics and engineers.”

Joby Morris, Project Manager at Tateside, works closely with the marketing and IT trackside team to ensure the correct content is uploaded, programmed, and displayed before the race week. “The BrightSign players are programmed to run multiple presentations for the various race week events, such as qualifying or free practice sessions,” explains Morris. “During these sessions, the players display various content and data. This functionality is triggered via UDP commands, using a team-built custom application.”

AV services and support

2024 will mark the first full race season of Tateside managing AV services for the MoneyGram Haas F1 Team. “Having been involved in the AV side of the garage upgrade and supporting the latter races of 2023, we’re eager to continue supporting the team during this busy upcoming season,” says Morris. “Through our Managed Services department, we’re ready to provide contracted support, which is crucial in the demanding and fast-paced environment of motorsport.”

“Having the ongoing technical support of Tateside’s experienced team gives us an added layer of assurance, crucial to achieving an optimal race-day mindset,” explains Julian. “With Tateside behind us, we can rely on our video walls to work every time, and when problems crop up, the team are on hand to fix them.”

“We continue to work with the MoneyGram Haas Formula 1 Team to innovate and improve their signage as their needs evolve,” Morris concludes. “We’re looking forward to the 2024 season.”

For more information on our managed services, get in touch!