Case Study

Atypical Partners

Audio Systems

Meeting Room Tech, Digital Signage and AV/IT Support


Three Hills Capital wanted to install new audiovisual systems in their London HQ, as well as offices in Milan and Luxembourg. As these are very design-led spaces, the systems needed to be highly discrete, but without compromising on performance.

What was used

Meeting rooms:

Each meeting space was technically designed around Zoom Room’s UC platform. In order to complement the clutter free boardroom tables, we utilised the Shure MXA910 ceiling microphones. The microphone lobes on the Shure MXA910 are steerable, which enables them to capture communication anywhere in the room with amazing clarity.

We also installed dual 85” Samsung screens in order to complement in-call content sharing and far end participation, with visuals provided via the AVERCAM PTZ camera. 

Room control needed to be wireless, so we opted for iPads mounted in Heckler desk consoles and glass Heckler mounts. These were connected to the Zoom Room Controller and scheduler apps. 

Communal spaces:

We installed background audio in communal areas with B&W AM1 speakers and provided a wow factor to the reception area with a 3×3 Samsung video wall. 

The video signal flow is routed on the impressive datapath FX4 and we have remote control of the screens via a crestron RMC4 control processor. Utilising Cloud managed content is key and we are providing a fully maintained Cloud service for the client to push digital signage to screens in London and Europe.


Three Hills Capital loved the Shure MXA910 microphone array. They were blown away with not only the quality in such a large space but the fact that their beautiful hand crafted boardroom table was not full of unwanted hardware.

Tateside continue to provide full support & maintenance for the THCP in London, Milan and Luxembourg.

It sounds cliche but we are very lucky to have such a fantastic client in Atypical Partners. They are a joy to work with and what's more their spaces are so beautifully designed the tech install had to be second to none. London, Milan or Luxembourg? I think my favourite has to be Milan, what a cool city although the weather did really help!

— Ben Landi, Project Manager

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