Case Study

Mercedes Formula One Team

Meeting Room Tech

Mercedes Formula One Team

Tateside has frequently provided AV solutions for Mercedes F1 in recent years, including meeting rooms, trackside digital signage and an auditorium. 

In March 2021, the Mercedes AMG Petronas Formula One Team completed an 18-month project to revamp the Race Bays at its state of the art facility at Brackley, West Northamptonshire. 

Located on the ground floor of the centre, the Race Bays are used for car builds, as well as company-wide debriefs after each race weekend, new announcements and celebrations. 


Tateside were asked to provide “lights on viewing” for presentations that aligned with the aesthetics-led design of the Race Bays, without leaving any permanent alterations to the space.


As a pinnacle meeting space in a business made up largely of engineers, the aesthetics of the AV system had to be pristine. Projection was an obvious choice in meeting the scale requirements whilst avoiding a permanent footprint in the space in the way an LED screen would.

During the process of selecting the best equipment to use, Epson released their brightest ever 30,000-lumen projector, the EB-L30000. We knew straight away that the EB-L30000 was the right choice for the Race Bays and, as a result, Tateside became the first company in Europe to install this state-of-the-art laser projector.

In order to minimise the aesthetic impact, the projector was built into wall space in the mezzanine that surrounds the Race Bays. With support from Epson’s technical specialists, a custom-made grille was developed to hide the projector from plastering, whilst ensuring that cooling wasn’t affected.

The result was an incredibly powerful AV solution that turned the Race Bays into the ultimate multi-functional meeting room without interrupting its cutting-edge sleek design. 


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